Lucina furniture store at Serin Tagaytay and Nuvali Solenad 3

The Lucina store at Ayala Mall's Serin in Tagaytay.

Aside from furniture, they also sell paintings, lighting fixtures, and other home accessories.

Lucina’s furniture design concept includes some European-inspired pieces using Filipino craftsmanship.  When I first wrote a news feature on Lucina in 2013, they just opened their first store located at the second floor of Greenfield’s Paseo de Sta. Rosa mall in Laguna:

http://business.inquirer.net/104497/lucina-and-a-little-french-country

Eventually, they moved to the ground floor of the same mall and then to another location along the Sta. Rosa – Tagaytay Highway.  At the highway, the store had a few quaint windows that attracted motorists.  Not long after that, business partners Joel Salazar and Paul Baes opened at Ayala Mall’s Serin in Tagaytay.

In the Inquirer article published a few years ago, Paul Baes shared some business advice to budding entrepreneurs:  “The second floor is not always the best space to rent.  It’s hard to ask people to come up,” he said.

At their Serin Mall location, Lucina is spotted at the ground floor and very visible to incoming shoppers.

However, Lucina was spotted again at the second floor of Nuvali Solenad 3 and seemed to have been grouped with other stores selling home interiors.

Perhaps, after establishing a name for themselves, their unique furniture ideas will still attract customers who wouldn't mind going up a few steps.